Cairo-born startup Instabug has rebranded as Luciq, underscoring its shift from bug-reporting tools to what it calls agentic mobile observability. The new positioning reflects the company’s ambition to build AI systems that can move engineering teams from reactive debugging to predictive and autonomous issue resolution.
Founded in 2012 by Omar Gabr and Moataz Soliman, Instabug began life as a developer SDK for mobile bug reporting. Over the past decade, it has evolved into a broader observability platform, now backed by Accel and Insight Partners, with more than $50 million raised to date, including a $46 million Series B in 2022.
The rebrand was unveiled at DroidCon Berlin 2025, where Luciq introduced AI agents capable of monitoring apps, diagnosing issues, and auto-remediating them before end-users are affected. The company says this is part of its vision for “zero-maintenance mobile apps”, shifting repetitive operational tasks onto autonomous systems so teams can focus on speed and product innovation.
The transition also coincides with a leadership reshuffle: in February 2025, industry veteran Jim Douglas, previously CEO at Armory and Wind River, was appointed CEO, with co-founder Gabr moving into the role of President.
“This isn’t just a name change; it’s a signal to the market and to ourselves that we’re leading a new paradigm in mobile development,” Douglas said. “With Luciq, we’re giving developers the freedom to build boldly while AI agents clear the chaos. This is a fundamental shift in how mobile teams approach app quality and business impact.”
Already serving global clients including DoorDash and T-Mobile, Luciq is pushing further into enterprise accounts while expanding across growth markets in the Middle East and Africa. The company’s bet is that agentic AI will allow smaller engineering teams to deliver faster and more reliably, at a time when app quality and user experience are increasingly central to business performance.
