How Adam Neumann Is Turning Riyadh into His Second Act
$350 million from a16z, $300 million from 33 Saudi families, a full Saudi launch in 60 days, and 92% of “trial guests” now tenants. Is Flow just WeLive in a thobe, or the first real brand in the Kingdom’s untapped BtR market? We unpack what Flow is, why a16z doubled down, how Neumann went local overnight, and just how big Saudi’s premium-renting gap really is.
