Egypt-born Kareem Amin’s startup Clay has raised $100 million in a Series C round led by CapitalG, Alphabet’s independent growth fund, valuing the company at $3.1 billion.

Amin, who co-founded Clay in 2017 with Nicolae Rusan, was raised in Dhahran, Saudi Arabia, in a community of expat hospital employees. Amin later moved to Canada, earning a degree in electrical engineering with physics coursework from McGill University, before eventually relocating to the US and founding Clay in New York.

The company began with the broad goal of making programming accessible to more people but has since evolved into what Amin now describes as the integrated development environment, or IDE, for go-to-market (GTM) teams. Just as designers use Figma and musicians use Ableton, Clay is positioning itself as the workspace of choice for GTM engineers, a job title it helped popularise.

“More than anything, it’s been a pleasure to witness how the Clay community has formed, enabling so many people around the world to implement their ideas, create a ton of value, and (most importantly) have fun doing it,” said Amin on LinkedIn. “What started as a vision to give more people the power of programming is now an entire movement.”

According to Clay, more than 400 GTM engineer jobs have been posted globally in just the past four and a half months. Over 108 agencies have been built using Clay, many by early-career founders, and the company now counts more than 60 Clay Clubs in 29 countries. Its 150+ data partners generated over $50 million in revenue this year alone.

Varun Anand, who joined as co-founder in 2021, rounds out the current executive team.

The Series C included participation from Meritech Capital, Sequoia Capital, First Round Capital, BoxGroup, boldstart ventures, and Sapphire Ventures.

With the new capital, Clay plans to double down on product development and community-building, both of which Amin credits as core to the company’s rise.