Riyadh-based e‑commerce fulfilment platform Salasa has secured $30 million in a Series B round led by Artal Capital, with participation from SVC, Wa’ed Ventures, 500 Global, Alsulaiman Group, and other strategic investors.
Founded in 2017 by Abdulmajeed Alyemni and Hasan Alhazmi, Salasa provides end‑to‑end logistics services for online retailers, including warehousing, inventory management, last‑mile delivery, bonded zones, and cross‑border shipping.
The new capital will accelerate Salasa’s shift towards becoming a fully AI‑powered logistics platform, enabling predictive, automated operations across planning, inventory, and fulfilment. It will also fuel expansion of its bonded zones, dark stores, and international shipping capabilities to open new markets for merchants.
“We’re scaling across fulfilment, technology, and talent to become a tech‑first logistics company,” said Alyemni, Salasa’s CEO. “With our investors’ backing, we’ll plan smarter, deliver faster, and expand globally with forward‑thinking logistics.”
Artal Capital’s Head of Alternative Investments, Wassim Moukahhal, described Salasa as “solving one of the biggest pain points in regional e‑commerce: reliable, scalable logistics infrastructure,” adding that logistics is a “critical layer of the next generation of commerce.”
Since launch, Salasa has fulfilled and shipped over 50 million products for more than 1,000 merchants, including major brands such as Noon, Amazon, Cenomi, Boutiqaat, and Sharaf DG. Its integrations span leading e‑commerce platforms like Salla, ZID, Shopify, and Amazon, and it partners with over 40 local and global carriers.
As Saudi Arabia’s e‑commerce sector surpasses SAR 86 billion ($23 billion) in market value, Salasa aims to be the logistics backbone that powers the Kingdom’s next phase of digital growth.
