Clarity, an AI-powered customer-experience and voice-of-customer (VoC) platform for regulated industries, has raised $12 million in a funding round led by Prosus Ventures, with participation from STV Al Fund (backed by Google), Sukna Ventures, Wamda Capital, Neo, Oraseya Capital, Phaze Ventures, Propeller, Tech Invest Com, and angels from OpenAI and Google.
Founded by Abed Kasaji and Pavel Kochetkov, both part of the “Careem mafia”, Clarity rebranded this year from its former name Anecdote. The company has seen a 5.4× revenue surge year-on-year and average monthly growth of over 20% in 2025.
Kasaji, co-founder and CEO, said the new brand reflects the company’s mission:
“Rebranding to Clarity is about exactly that, bringing more clarity to customer experience. We want AI to be simple, useful, and safe. A lot of tools in the market cut corners, and that doesn’t work in industries where mistakes aren’t an option. From day one we built Clarity to be compliant, secure, and easy to roll out. This new funding lets us keep improving the tech and building the right partnerships so companies can finally modernize customer operations with confidence.”
Clarity combines AI agents with company knowledge bases to deliver accurate, multilingual customer support, while also flagging fraud, escalating high-risk cases, and surfacing customer trends. Its platform is already used across Prosus’s portfolio, including OLX Europe, iFood, and Dubizzle.
Robin Voogd, Head of Middle East Investments at Prosus Ventures, noted:
“That real-world validation, combined with the founding team’s deep expertise in AI and e-commerce, gives us strong conviction that Clarity can redefine how businesses understand and serve their customers globally.”
Saudi Technology Ventures (STV) also backed the round, describing Clarity as a “category-defining company” for teams seeking granular customer insights and higher ROI decisions.
With the new funding, Clarity will expand its applied-AI teams across New York, London, and Riyadh, positioning itself to scale further in regulated industries where accuracy and compliance are paramount.
