Saudi Arabia-based Bonat, an AI-powered customer engagement platform, has raised $6 million in a Series A round led by stc group’s venture capital arm, Tali Ventures, with participation from anb seed Fund, Rua Growth Fund, RZM Investments, and several angel investors.
Founded in 2019 by Saud Binsaeed, Bonat helps merchants turn walk-ins into loyal customers using AI-driven analytics, behaviour-based marketing, and digital wallet integrations. The platform currently supports thousands of retailers and F&B brands across Saudi Arabia, connecting with more than six million users.
The new funding will go toward developing Bonat’s AI products, launching personalised campaign automation, and expanding across Saudi Arabia and the GCC.
“Customer engagement is the foundation of loyalty and growth in the digital economy,” said Motaz Alangari, Group Chief Investment Officer at stc group. “Our investment in Bonat reflects stc’s commitment to empowering merchants with smarter digital tools and advancing the Kingdom’s Vision 2030.”
Khalid S. Alghamdi, CEO of anb capital, said Bonat sits at the intersection of two fast-growing markets, customer success and CRM. “Through anb seed Fund, we’re backing a platform that empowers SMEs at a critical stage in Saudi’s venture growth story,” he said.
Saud Binsaeed, Founder and CEO, added: “This investment fuels our next chapter, advancing AI integration and helping businesses turn every customer interaction into revenue growth.”
