UAE-founded gifting platform CADO has raised $4.5 million in a pre-seed round led by Sanabil 500, alongside a German family office and several high-net-worth and angel investors.
Founded in 2019 by Leila Al Marashi, CADO combines creativity, logistics, and technology to modernise corporate gifting, with the goal of making it more intelligent and emotionally meaningful. What began as a three-person startup in Dubai has grown into a regional operator active across the UAE, Saudi Arabia, Kuwait, and the US.
The new capital will accelerate its expansion in Saudi Arabia, where the company is building an ecosystem that connects artisans, suppliers, and businesses, and fuel international growth starting with its upcoming launch in New York.
CADO gained wider attention after its appearance on Shark Tank UAE, and is positioning itself as a global gifting brand that merges Middle Eastern craftsmanship with modern technology and design.
