Dubai-based Coraly.ai, formerly Coralytics, has raised $2 million in a pre-seed round led by Salica Oryx Fund, an ADGM vehicle managed by Salica Investments, with participation from EQ2 Ventures and strategic angels.
The company offers an AI growth platform for agents and brokerages that handles lead enrichment, automated campaigns, and performance insights.
The capital will fund product development, hiring for the engineering team, deeper AI features, and commercial rollout in Saudi Arabia, France, and the United States while consolidating its UAE position.
Founded by Fouad Bekkar, Coraly.ai is positioning itself as a unified AI growth layer for agents and brokerages across MENA, Europe, and North America.
The rebrand from Coralytics to Coraly.ai reflects this broader go-to-market plan.
In Europe, the company has signed a partnership with SNPI, France’s largest professional real estate union representing more than 14,800 agencies. In North America, Coraly.ai has secured its first MLS partner, with pilots due to start in the coming months.
“Real estate agents globally are underserved by fragmented, outdated sales tools. Through Coraly.ai, our mission is to simplify growth with AI that just works,” said Fouad Bekkar, Founder and CEO of Coraly.ai. “This funding gives us the firepower to further accelerate product innovation and expand into key growth markets. Our vision is to make high-impact technology radically accessible for agents everywhere, starting with the GCC and expanding globally.”
“Salica Oryx Fund is delighted to be an early supporter and investor in Coraly.ai. It represents a significant advancement in real estate marketing technology, offering an AI-powered platform that fundamentally transforms how properties are marketed and presented online,” said Ivo Detelinov, General Partner of Salica Oryx Fund.
“AI is about to leapfrog productivity across many industries where professionals still use ill-adapted legacy software products to run their business. The property market is one of those verticals, with real estate agents spending too much time on non-productive tasks. Fouad and the Coraly.ai team combine their deep knowledge of evolving AI capabilities with a strong understanding of those challenges, and we at EQ2 are looking forward to helping them crack what is a global opportunity,” said Patrick Thiriet, CEO of EQ2 Ventures.