Quintas Capital has completed an $18 million equity investment in Petal Group, the floral e-commerce company operating across Ireland and the UAE, marking the firm’s first transaction under its Managed Equity strategy.
Founded by Irish entrepreneur Garreth Knowd, Petal Group runs a portfolio of online flower delivery platforms – including Flowers.ie, FlowersDirect.ie, BloomMagic.ie, and Flowers.ae – serving thousands of customers each week with same-day delivery and tech-enabled fulfillment systems.
Kevin MacSweeny, Head of Managed Equity at Quintas Capital, described the investment as a “landmark” move for the firm, positioning Petal as a model for scalable, technology-led retail brands with global expansion potential.
“Petal Group has built a unique high-growth, scalable and technology-led business with significant international reach,” MacSweeny said. “We’re looking forward to supporting its next phase of expansion, focusing on acquisitions and entry into new strategic markets.”
The investment reflects Quintas Capital’s push to bridge Irish and Middle Eastern markets, following the 2024 acquisition of a significant stake in the firm by MacSweeny and UAE-based investor Fawad Tariq Khan, formerly of Shuaa Capital.
“The UAE is a high-growth economy, and we’re proud to make our first equity investment in the region,” Khan said. “We’re actively seeking acquisitions and market expansion supporting our thesis for the Irish–Middle East investment corridor.”
Petal’s founder, Garreth Knowd, will remain a shareholder in the company and continue to lead operations alongside new board members drawn from Quintas Capital’s investor network.
Quintas Capital operates a broader platform that spans private credit, managed equity, and EIIS funds, giving private investors structured access to alternative markets typically reserved for institutions and family offices.
