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Jordanian edtech Abwaab has acquired Egyptian teacher-focused software platform Eduact for an undisclosed amount, its second acquisition this year as it expands beyond its core student learning product.
Eduact, founded in 2020 by Adham Hamed and Ali Hisham in Giza, Egypt, provides independent teachers and small learning centres with software to manage video lessons, grading, payments and workflows that span in-person and online teaching.
Abwaab said it plans to integrate those tools into its wider platform and use its regional distribution to reach more teachers and centres across Egypt and other markets.
The deal follows Abwaab’s acquisition of Apex Education in January, which added high-end international university admissions advisory to a business historically focused on curriculum-aligned learning for secondary school students.
Eduact extends that expansion in the other direction, towards the teachers and tutoring centres that still deliver much of the region’s education offline. Abwaab is positioning the acquisition around giving those operators software rather than trying to replace them with a fully digital model, combining Eduact’s existing teacher relationships with its own content, technology and distribution.
Founded in 2019 by former Uber executive Hamdi Tabbaa alongside Sabri Hakim and Hussein AlSarabi, Abwaab operates across six MENA markets and has raised more than $30 million. Its $20 million Series A in 2021 was led by BECO Capital, with 4DX Ventures, GSV Ventures and Saudi Arabia’s Watar Partners participating.
The company has used M&A before to enter or broaden markets, including its earlier acquisition of Pakistani edtech Edmatrix, although it has since exited Pakistan.
Financial terms of the Eduact acquisition weren’t disclosed.
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