UAE-based Kingpin has raised USD 3.5 million in seed funding to scale its AI-native global distribution platform for brands, distributors and wholesalers. The round included U.S. investors Infinity Ventures, Red Swan Ventures and Mu Ventures, alongside UAE-based COTU and Outliers, with support from Hub71.
Founded in 2021 by Harsh Sajnani and Guilherme Soares, Kingpin aims to streamline B2B retail by integrating product discovery, pricing, sales, fulfilment and operations into one system. The company is part of Mubadala-backed Hub71 in Abu Dhabi.
The funding will be used to expand engineering and product teams, enhance AI capabilities and extend operations from the Middle East to Europe and North America.
Kingpin currently works with more than 300 distributors and brands across sectors including beauty, fashion and sports. The company claims it helps users automate sales workflows, shorten sales cycles by up to 85 percent and increase revenue by as much as 20 percent.
Infinity Ventures, which led the round, said Kingpin is bringing AI-native infrastructure to one of the largest and least automated segments of the global economy. Early investor COTU Ventures reaffirmed its conviction by doubling down at seed.
Hub71 said the company reflects Abu Dhabi’s strategy to back AI-first, export-ready startups with global revenue potential.
Kingpin now intends to scale its technology and deepen market reach, positioning itself as infrastructure for global B2B retail rather than another software layer.
