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Revora, the AI commerce startup formerly known as MyAlice, has raised a $2 million Seed round alongside a rebrand that marks its shift from a conversational-commerce tool to a wider AI operating platform for ecommerce merchants.

The round was co-led by i2i Ventures and Oraseya Capital, with participation from Anchorless Bangladesh, Conjunction Capital, F6 Ventures, Hi2 Global and Orbit Ventures, plus angel investors including Salla co-founder Salman Butt and operators from Bolt, Mubadala and EY.

Revora's AI agents handle the point of sale, recommending products, recovering abandoned carts and taking payment within a conversation across WhatsApp, Instagram or a brand's own site, in the customer's dialect. The company says brands using its AI-led sales and campaigns see a 15-20% revenue increase.

Alongside this, Revora converts each merchant's product catalogue into structured data, a longer-term bet that this catalogue becomes the asset that lets a merchant's products be discovered and bought as commerce shifts toward AI-powered search and shopping agents.

The company says it’s live in more than 21 countries and that revenue has grown tenfold since it focused on Saudi Arabia and the GCC in late 2024. The Seed proceeds will go primarily toward growth in Saudi Arabia, its largest and fastest-growing market, and into product development.

Revora was co-founded by Shuvo Rahman and Daniyal Baig. Baig spent more than 12 years in MENA across media and fintech, most recently as COO of Forbes Middle East, while also building an inventory-management product for small regional merchants. Rahman, who leads product and engineering, founded Revora after exiting his agritech venture iFarmer, a Bangladesh platform connecting smallholder farmers with financing, advisory services and market access.

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