Cairo‑based digital procurement platform Suplyd has raised $2M in a pre‑Series A round led by 4DX Ventures, Camel Ventures, and Plus VC, with participation from Seedstars and existing investors.
Founded in 2022 by Gohar Said, Karim Selima, and Ahmed ElMahdy, Suplyd digitises procurement for Egypt’s HORECA sector, enabling restaurants to order directly from suppliers through a single platform.
Since its $1.6M pre‑seed in 2022, Suplyd says it has grown nearly 20x, now serving 5,000+ restaurants and processing a significant volume of orders through its operational tools. The company is tackling a $10B+ supply chain still plagued by fragmentation, unreliable deliveries, and limited transparency.
Suplyd will use the funding to expand beyond procurement into new service verticals, deepen its footprint in Egypt, and invest in platform upgrades. The company recently rolled out features such as real‑time analytics, procurement insights, and a fully digital audit trail to help operators cut waste and improve cost predictability.
“What started as a bold idea is now powering thousands of restaurants every day. We didn’t just witness the industry’s digital transformation – we helped lead it,” said founder & CEO Gohar Said.
4DX Partner Peter Orth called Suplyd “a category‑defining player” in the region’s F&B supply chain, while Hasan Haider of Plus VC described it as “a pioneer fostering meaningful change” in Egypt’s restaurant ecosystem.
