Insurtech

Interview

Building the GCC's first embedded insurance platform

Jul 18, 2025

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4 min read

Building the GCC's first embedded insurance platform

Yasmina’s CEO Masoud Alhelou on why insurance might be the next great fintech unlock in the region, what it takes to get regulatory approval in Saudi, how the team landed 12 distribution deals without a single salesperson.

Jamie Lane

Fintech

Saudi’s Yasmina raises $2M Seed to embed insurance into everyday transactions

Jul 14, 2025

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2 min read

Saudi’s Yasmina raises $2M Seed to embed insurance into everyday transactions

Founded in 2023 by Masoud Alhelou and Bashar Abalkhail, Yasmina integrates insurance directly into digital customer journeys, via a single API, allowing platforms in HR, auto, real estate, travel, and point-of-sale to offer protection products at checkout.

Jamie Lane

Interview

Apr 11, 2025

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6 min read

Inside Rabbit’s Saudi Expansion

Rabbit’s CEO Ahmad Yousry on localising dark stores, rejecting discount wars, and why winning quick commerce in MENA is a supply chain challenge — not a marketing one.

Jamie Lane