Adobe has entered into a strategic partnership with HUMAIN, the PIF-backed artificial intelligence company, to build a new class of culturally aligned generative AI models for the Middle East. Announced at the U.S.–Saudi Investment Forum in Washington, D.C., the collaboration spans model development, infrastructure, enterprise applications and embedded tooling across Adobe Creative Cloud, Express, Firefly, Acrobat and Adobe’s digital marketing suite.
HUMAIN will act as a strategic technology partner for Adobe’s Firefly Foundry, enabling companies and public entities to train customised models on their own data. The companies said the initiative will help make advanced generative AI available to more than 400 million Arabic speakers worldwide.
A key component of the partnership is the integration of ALLAM, HUMAIN’s Arabic-first large language model, into Adobe’s global products, with early exploration under way for Acrobat workflows to enable deeper Arabic language comprehension and culturally grounded content generation.
Adobe will also become the first global AI data centre customer for HUMAIN, using its sovereign, high-performance infrastructure as part of Firefly Foundry inference. Qualcomm will supply its AI200 and AI250 data centre solutions to support diffusion-based image and video inference at scale, contributing to model deployment across both HUMAIN and Adobe systems.
The companies said the partnership represents the first large-scale effort to build generative AI models that are culturally sensitive and locally trained while retaining global enterprise capability. Initial applications will target advertising, visual storytelling, entertainment production, education and content creation across regional markets.
HUMAIN’s product ecosystem, including HUMAIN Chat, Create and ONE, is expected to support integration of Adobe tools and generative agents over time.
