Dubai's Enhance raises $18.2M from Global Ventures and Stride Ventures to expand personal training OS in the US

Dubai-founded fitness technology company Enhance has raised $18.2 million in a mix of equity and venture debt to accelerate its expansion in the US, where its software is now deployed across hundreds of gym locations.

Global Ventures provided the equity portion of the financing, while Stride Ventures supplied venture debt. The companies didn’t disclose the split between the two instruments or attach a formal round label to the raise.

Founded in Dubai in 2018 by Tarek Mounir, Enhance started as an on-demand personal training service before developing its technology into enterprise software for gym operators. Mounir said the company deliberately bootstrapped its early years before raising a $3 million Series A led by Global Ventures in 2021.

Global Ventures has since backed Enhance across multiple rounds and currently lists the company as a Series B investment from its second and third funds, while Dubai government-backed Oraseya Capital also lists Enhance among its portfolio companies. Mounir said in an interview published in July that Enhance had taken around $21 million in outside capital to date, although it’s unclear whether that figure included any part of the financing now being announced.

Enhance entered the US in January 2025 and says its enterprise platform is now licensed across more than 700 clubs globally, including locations operated by Crunch Fitness, In-Shape Family Fitness, UFC Gym and PureGym USA. Across its markets, the company says its software supports more than 15,000 personal trainers and 500,000 booked sessions each month.

Revenue has grown at an average annual rate of 65% since 2019, according to the company. Enhance operates across the UAE, Saudi Arabia, Bahrain and Qatar in the GCC, with Saudi Arabia its fastest-growing market outside the US. Its anchor regional customer is GymNation, where Enhance runs personal training operations across the chain’s UAE, Saudi and Bahrain locations.

The company has increasingly repositioned itself from a consumer fitness service into what it describes as an operating system for personal training, providing gym chains with software covering trainer management, bookings, payments and performance data. Its Enhance Tech platform is designed to manage the economics and operations of PT across large groups rather than simply connect individual consumers with trainers.

The latest financing will be concentrated on the US, where Enhance is trying to establish the model among high-volume gym chains. The company estimates the global personal training market at $42 billion and argues that PT remains one of the gym industry’s more profitable but least systematised revenue lines.

Enhance joins erad, BRKZ and Dubai-based Merit Incentives among the regional companies Stride has publicly backed to date, as the India-headquartered private credit firm builds out its GCC portfolio.

Enhance says it intends to use the new capital to deepen its US rollout and pursue further international growth. Financial terms beyond the $18.2 million headline financing weren’t disclosed.