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SaaS

SaaS

+5

Keep Converting raises $2M pre-seed led by Nuwa Capital and COTU Ventures

Sep 10, 2026

•

2 min read

Keep Converting raises $2M pre-seed led by Nuwa Capital and COTU Ventures

The UAE startup has emerged from stealth with an AI platform that generates and tests personalised product pages for individual ecommerce shoppers, claiming an average 64% conversion-rate lift across early deployments.

Jamie Lane
Jamie Lane

SaaS

+4

Saudi used-car platform Carly takes Pinnacle investment in primary-secondary deal

Sep 10, 2026

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1 min read

Saudi used-car platform Carly takes Pinnacle investment in primary-secondary deal

The undisclosed transaction is the first investment from Pinnacle’s new growth and secondaries fund, launched last month to back later-stage Saudi tech companies while providing liquidity to existing shareholders.

Jamie Lane
Jamie Lane

Foodtech

+6

COFE closes $43M pre-IPO round at $178M valuation, targets Saudi listing by 2029

Sep 2, 2026

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2 min read

COFE closes $43M pre-IPO round at $178M valuation, targets Saudi listing by 2029

Wa’ed Ventures returns three years after leading its $15m Series B, as the Kuwait-born coffee-ordering app remakes itself into enterprise procurement and commerce software.

Jamie Lane
Jamie Lane

SaaS

+4

Usman Gul’s Metal raises $4.5M seed backed by a16z, YC and Phaze Ventures

Sep 2, 2026

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1 min read

Usman Gul’s Metal raises $4.5M seed backed by a16z, YC and Phaze Ventures

Round follows an earlier investment from Oman’s Phaze Ventures, with the fundraising software startup saying paying customers have raised more than $500M through its platform this year.

Jamie Lane
Jamie Lane

SaaS

+4

Dubai's Enhance raises $18.2M from Global Ventures and Stride Ventures to expand personal training OS in the US

Sep 2, 2026

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2 min read

Dubai's Enhance raises $18.2M from Global Ventures and Stride Ventures to expand personal training OS in the US

Fitness software company, which bootstrapped before raising a $3m Series A in 2021, will use the equity and venture debt financing to expand across the world’s largest gym market.

Jamie Lane
Jamie Lane

SaaS

+3

UAE-founded Fresha reaches unicorn status with $80M KKR investment as beauty platform hits $15B in annual transactions

May 22, 2026

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2 min read

UAE-founded Fresha reaches unicorn status with $80M KKR investment as beauty platform hits $15B in annual transactions

Founded by William Zeqiri and Nicholas Miller, Fresha provides booking, payments, point-of-sale, marketing and business management tools to over 130,000 beauty and wellness businesses across 120 countries.

Jamie Lane
Jamie Lane

SaaS

+3

Signit raises $15m Series A to build AI-powered contract management for Saudi government and enterprise

Apr 20, 2026

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1 min read

Signit raises $15m Series A to build AI-powered contract management for Saudi government and enterprise

Founded in 2021 by Mohamed El Abbouri, the company built its initial business around a digital signature platform designed specifically for the Saudi market.

Jamie Lane
Jamie Lane

SaaS

+4

MilkStraw AI raises $2M seed round led by VentureSouq

Jan 5, 2026

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2 min read

MilkStraw AI raises $2M seed round led by VentureSouq

The UAE-focused startup, which automates cloud infrastructure cost management, also saw participation from Ibtikar Fund and M Capital. The company said the round was closed in approximately 45 days.

Jamie Lane
Jamie Lane

SaaS

+4

Saudi retail software startup Rewaa secures $45M Series B to double down on AI

Dec 30, 2025

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3 min read

Saudi retail software startup Rewaa secures $45M Series B to double down on AI

The round was led by Wa’ed Ventures (the VC arm of Saudi Aramco), Sanabil Investments, and Unifonic Ventures.

Jamie Lane
Jamie Lane

SaaS

+4

Rekaz raises $5 million to build OS for MENA’s service economy

Jul 8, 2025

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2 min read

Rekaz raises $5 million to build OS for MENA’s service economy

The Saudi startup, backed by COTU Ventures, Impact46, and Shorooq, aims to streamline bookings, payments, and client engagement for service-based SMEs across the region.

Jamie Lane
Jamie Lane

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