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SaaS

SaaS

+3

UAE-founded Fresha reaches unicorn status with $80M KKR investment as beauty platform hits $15B in annual transactions

May 22, 2026

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2 min read

UAE-founded Fresha reaches unicorn status with $80M KKR investment as beauty platform hits $15B in annual transactions

Founded by William Zeqiri and Nicholas Miller, Fresha provides booking, payments, point-of-sale, marketing and business management tools to over 130,000 beauty and wellness businesses across 120 countries.

Jamie Lane
Jamie Lane

SaaS

+3

Signit raises $15m Series A to build AI-powered contract management for Saudi government and enterprise

Apr 20, 2026

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1 min read

Signit raises $15m Series A to build AI-powered contract management for Saudi government and enterprise

Founded in 2021 by Mohamed El Abbouri, the company built its initial business around a digital signature platform designed specifically for the Saudi market.

Jamie Lane
Jamie Lane

SaaS

+4

MilkStraw AI raises $2M seed round led by VentureSouq

Jan 5, 2026

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2 min read

MilkStraw AI raises $2M seed round led by VentureSouq

The UAE-focused startup, which automates cloud infrastructure cost management, also saw participation from Ibtikar Fund and M Capital. The company said the round was closed in approximately 45 days.

Jamie Lane
Jamie Lane

SaaS

+4

Saudi retail software startup Rewaa secures $45M Series B to double down on AI

Dec 30, 2025

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3 min read

Saudi retail software startup Rewaa secures $45M Series B to double down on AI

The round was led by Wa’ed Ventures (the VC arm of Saudi Aramco), Sanabil Investments, and Unifonic Ventures.

Jamie Lane
Jamie Lane

SaaS

+4

Rekaz raises $5 million to build OS for MENA’s service economy

Jul 8, 2025

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2 min read

Rekaz raises $5 million to build OS for MENA’s service economy

The Saudi startup, backed by COTU Ventures, Impact46, and Shorooq, aims to streamline bookings, payments, and client engagement for service-based SMEs across the region.

Jamie Lane
Jamie Lane

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