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Journify has raised $12 million Series A to expand into the US and Europe, as the advertising software company seeks to build on a customer base established among Gulf retailers.
Al Mada Ventures led the roundalongside co-lead Silicon Badia. Existing backers Shorooq and Bunat Ventures also invested, while Du Ventures and Oraseya Capital joined the round.
The company addresses a gap between the sales information retailers collect and the data available to the algorithms that allocate their advertising budgets. A purchase recorded in a shop or on a website may never reach the platform responsible for placing the advert, leaving it with an incomplete picture of which campaigns work.
Journify’s software connects those records with platforms including Meta, Google, TikTok and Snap. It checks for missing or duplicated data and transmits information directly between servers, reducing reliance on browser tracking. Its pitch is that more complete sales data helps automated advertising systems make better spending decisions.
Founded by Taoufik El Jamali, Amine Chouki and Omar Al Shoubaki, Journify launched in 2022, and is headquartered in San Francisco with offices in Dubai and Riyadh.
The company now serves more than 100 businesses. Silicon Badia partner Hossam Shafick said in the funding announcement that revenue had increased more than fivefold and its valuation more than quadrupled since the investor first backed it.
El Jamali has previously disclosed that Journify reached $1 million in ARR with ten employees, a milestone Shafick said it achieved within nine months.
Silicon Badia led a $4 million round announced in February 2025, with Saudi Arabia’s RZM Investment among the participants. An undisclosed investment from Shorooq, Bunat Ventures and Plug and Play followed that July to support expansion in Saudi Arabia and the UAE.
Saudi retailer Jarir Bookstore is among its customers. In a company case study, Journify said connecting Jarir’s purchase records directly to Meta increased the number of purchases captured by the advertising platform by 205%, while reported return on advertising spend rose 182%. Those measures reflect campaign tracking and performance, rather than growth in the retailer’s total sales.
The new capital will fund further development of AI tools that identify and correct problems in advertising data, alongside the overseas expansion.
Journify has also appointed Ryan Burke, a three-time chief revenue officer who previously worked with El Jamali at InVision, to its board as it prepares to enter the US market.
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