📖 This article is part 4 of wider series on “How to build a winning startup culture” – you can check-out earlier instalments here.
The people you hire – especially in the early stages – will make or break your culture. Every new team member either reinforces your values or dilutes them. Early on, you have the luxury to take your time hiring.
Mostafa Amin recalls that at Breadfast’s beginning, all hires came through referrals and lengthy personal vetting:
“At the beginning, [with] referrals… you have all the time in the world to go and meet this person, talk, run reference checks, meet again… first time you get an Americano, second time a cappuccino… validating if this is the right person”.
This careful process meant the first employees were almost as culturally aligned as the founders.

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This careful process meant the first employees were almost as culturally aligned as the founders.
However, hyper-growth changes the game. When you need to hire dozens of people in a matter of months, you cannot personally hand-pick everyone or spend hours chatting over coffee with each candidate. The risk of a bad cultural fit or a “mercenary” hire goes way up.
“By time it will be super tough because you try to hire, let’s say, 100 people in two months… maybe you don’t have the right [culture] capability in the team, maybe you don’t have the right frameworks.”

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