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Founder Playbook

Founder Playbook

How to build a winning startup culture

Nov 19, 2025

•

9 min read

How to build a winning startup culture

Companies invest a great deal of energy in presenting a particular idea of their culture. The real version is simpler and harder to fabricate: it’s whatever people actually do when something goes wrong and there is no immediate reward for doing the right thing.

Jamie Lane
Jamie Lane

Founder Playbook

How to preserve and evolve your culture as you scale

Nov 19, 2025

•

10 min read

How to preserve and evolve your culture as you scale

Culture is easiest to shape when the team is small. As you grow, alignment becomes harder and drift inevitable unless you actively manage it. The founder’s job is not to preserve the past but to guide how culture evolves.

Jamie Lane
Jamie Lane

Founder Playbook

Communication, trust and transparency

Nov 19, 2025

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6 min read

Communication, trust and transparency

Healthy cultures grow from honest communication. Early on, most problems can be solved with a direct conversation. As you scale, the organisation becomes a reflection of how information flows.

Jamie Lane
Jamie Lane

Founder Playbook

How to hire (and onboard) for cultural fit

Nov 19, 2025

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6 min read

How to hire (and onboard) for cultural fit

The people you hire shape your culture more than any statement ever will. Early on, you can afford to be selective. Each hire either strengthens what you stand for or erodes it.

Jamie Lane
Jamie Lane

Founder Playbook

The importance of leading by example

Nov 19, 2025

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5 min read

The importance of leading by example

Culture is defined by behaviour, not declarations. Teams follow what founders do. If leadership cuts corners, people assume it is acceptable. If leaders show consistency, ownership and integrity, the organisation absorbs it.

Jamie Lane
Jamie Lane

Founder Playbook

Define your core values (but keep it real)

Nov 19, 2025

•

5 min read

Define your core values (but keep it real)

Every founder eventually faces the pressure to define their company’s values. Rush it, and you risk creating words nobody believes. Wait too long, and you lose a chance to guide behaviour. What matters is authenticity.

Jamie Lane
Jamie Lane

Analysis

+2

Advice for the solo (for now) founder

Sep 17, 2025

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4 min read

Advice for the solo (for now) founder

If you are still searching for the right co-founder, or weighing up whether to go it alone, know that you are far from the only one.

Jamie Lane
Jamie Lane

Analysis

+2

How to choose a co-founder with complementary skills

Sep 17, 2025

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7 min read

How to choose a co-founder with complementary skills

Finding a complementary co-founder is about balance. Know what you need and what you don’t have – then find someone you respect enough to handle that realm completely.

Jamie Lane
Jamie Lane

Analysis

+3

How to find the right co-founder

Sep 17, 2025

•

11 min read

How to find the right co-founder

Co-founders are like a marriage, the cliché goes. But beyond the saying, how do you actually choose the person (or people) you’ll build with? And how do you set that relationship up for long-term success?

Jamie Lane
Jamie Lane

Analysis

+2

How to get  partnership terms right: legal and equity considerations

Sep 17, 2025

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3 min read

How to get partnership terms right: legal and equity considerations

Spelling out the hard stuff early; equity division, vesting schedules, roles and titles, decision rights, departure clauses – can save enormous pain down the road.

Jamie Lane
Jamie Lane

Analysis

+2

How to manage co-founder conflict

Sep 17, 2025

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4 min read

How to manage co-founder conflict

Even the “perfect” co-founder pairing will run into friction. In fact, you should expect it. A bit of creative tension is often the hallmark of a strong founding team. The difference lies in how you handle it.

Jamie Lane
Jamie Lane

Analysis

+2

How to test for co-founder compatibility and alignment

Sep 17, 2025

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4 min read

How to test for co-founder compatibility and alignment

A variety of approaches, from gut-feel heuristics to deliberate trial periods, to vet a co-founder match.

Jamie Lane
Jamie Lane

Deep-dives

+2

How to get (and keep) your first 100 customers

May 14, 2025

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13 min read

How to get (and keep) your first 100 customers

An 18,000-word playbook drawn from interviews with 7 of MENA’s top post-Series A founders, tackling how to build trust before brand equity, validate before users, retain in transient markets, and know when to follow data – and when to trust your gut.

Jamie Lane
Zoe O Dwyer
Jamie Lane, +1

Deep-dives

+1

How to get (and keep) your first 100 customers (#2)

May 14, 2025

•

2 min read

How to get (and keep) your first 100 customers (#2)

An 18,000-word playbook drawn from interviews with 7 of MENA’s top post-Series A founders, tackling how to build trust before brand equity, validate before users, retain in transient markets, and know when to follow data – and when to trust your gut.

Jamie Lane
Zoe O Dwyer
Jamie Lane, +1

Deep-dives

+1

How to get (and keep) your first 100 customers (#3)

May 14, 2025

•

2 min read

How to get (and keep) your first 100 customers (#3)

An 18,000-word playbook drawn from interviews with 7 of MENA’s top post-Series A founders, tackling how to build trust before brand equity, validate before users, retain in transient markets, and know when to follow data – and when to trust your gut.

Jamie Lane
Zoe O Dwyer
Jamie Lane, +1

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