📖 This article is part 3 of wider series on “How to build a winning startup culture” – you can check-out earlier instalments here.
Declaring values is useless if the founders don’t walk the talk. Building culture is a daily exercise in leadership by example. “Say what you do, do what you say,” as Grubtech’s Mohamed Al Fayed puts it – there is zero room for “do as I say, not as I do” in a startup culture.
Your team watches everything you do. If you cut corners, they’ll assume it’s acceptable. If you treat people with respect and honesty, they’ll mirror that.
Investing in the private markets shouldn’t feel like a full-time job.
Who has time for wet-ink signatures, back-and-forth WhatsApp messages, and asking your investors for their identity verification documents?
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Consistency and integrity from leadership are what embed culture deep into the company’s DNA.
One powerful example is how founders respond when the pressure is on. Startups inevitably hit crises and all-nighters. In those moments, founders set the tone for whether the team panics or perseveres, blames or problem-solves.
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