Moroccan e-commerce startup Justyol has raised $1 million in funding and financing to strengthen its operations, expand product categories, and prepare for a future Series A round.
The round includes $400,000 in equity investment from an angel investor and $600,000 in inventory financing from Turkey’s Danis Group. The funds will be deployed to grow marketing and sales, expand logistics capabilities, and accelerate customer acquisition in Morocco and other North African markets.
Founded in Morocco, Justyol connects Turkish fashion and lifestyle products with North African consumers, while recently branching into electronics and household goods. The platform works with both international suppliers and local Moroccan partners, offering competitive pricing and faster delivery for a growing base of regional shoppers.
“We are building more than just a platform; we are creating the infrastructure that will define the future of cross-border commerce in North Africa,” said Ahmed Badran, Co-Founder and CEO of Justyol. “Our goal is to serve hundreds of thousands of customers with unprecedented access to global products at competitive prices.”
The company also emphasized strengthening its logistics backbone.
“With this new support, we will further strengthen our logistics network to ensure faster, more reliable deliveries across Morocco and beyond,” added Anas Ahmed, Co-Founder and Head of Logistics at Justyol.
Justyol’s fresh capital injection comes as Morocco’s e-commerce sector accelerates, with increasing demand for cross-border goods and digitally enabled retail. The company said it is preparing to launch a Series A round in the coming period to support its next phase of scaling across North Africa and the wider MENA region.
